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    Mitsubishi designs its chemical barriers for plastics, and hardeners for coatings, to perform at maximum efficacy.
     
   
     
   
Campaigns focus on intrusive graphic application...
...as illustrated by vacuum-packed steak...
...and stark images to dramatize the expected results
Introducing Mitsubishi's next generation curing agents
 
 
 
Client
Mitsubishi Gas Chemical America, Inc. - chemical additives
Project:
Introduce Mitsubishi's next generation curing agent and plastics barrier for food and beverage application.
Challenge:
How to make chemical additives, albeit their dynamic quality and efficacy, to attract attention in the marketplace.
Solution:
In each product instance, trade advertising campaigns focus on intrusive graphic application, as in vacuum-packed steak, to dramatize the expected results.
     
     
   

 

 
 
     
 
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