Video dramatization explains SafetyCare as a new product category: SafetyCare movie
SafetyCare, Inc. - consumer lifesafety & wellness
Position SafetyCare in the consumer marketplace as a paradigm in the security business; delivering a new product category in family safety and wellness.
Charged with developing a strategic marketing plan for the launch of a new company which effectively created a new category in home security for the family. This is always one of the most imposing challenges when launching a new product or service, as one needs to create a shift in opinion by convincing the end user that a given product is not just a “nice to have” but a “need to have” proposition.
Focused on SafetyCare’s experienced first responders and counseling personnel as the key message, Vamcom developed a video dramatization to illustrate the services paradigm along with an integrated marketing strategy that includes brand identity, highly dynamic website, print advertising and interactive communications to position and establish brand recognition for the company. This has proven to be a successful strategy and the company continues to see positive growth. SafetyCare movie