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    Honey bees sweeten SafetyCare’s advertising.
     
   
     
   
Honey is the perfect allegory for consumer services.
"Bees to Honey" continues as the overriding concept for trade advertising.
 
 
 
Client
SafetyCare, Inc. - consumer lifesafety & wellness
Project:
Introduction of the SafetyCare Authorized Partner Program in a vertical market.
Challenge:
Companies offering monitoring services to the low voltage security industry segment comprise a veritable crowd. Higher pricing to cover more comprehensive services to the end-user further necessitates differentiation.
Solution:
Research honed in on the #1factor that causes customer dissatisfaction and the primary reason for contract non-renewal by the end user. “Catch More Bees with Honey”, an allegory for smash-face customer serves, became the theme for both horizontal and vertical outreach.
     
     
   

 

 
 
     
 
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