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    BASF advertising dynamically demonstrates the attributes of its chemicals.
     
   
     
   
Molecule with so many possible uses it acts like a chameleon
 
 
 
Client
BASF - coating system colorants
Project:
Show, through demonstration, the unique interaction of BASF's chemicals with the intended substrates.
Challenge:
How to animate inanimate chemical molecules.
Solution:
Polymin Ad - Running in a paper manufacturing trade journals the robust rendering of Polymin and its high charge intrigued paper chemists who were able to grasp the importance of the chemistry immediately.

Basoplast Ad - One ad, one product, three potential applications -- we supported the ad with an animated CD ROM presentation providing details on how the product works.

Lupasol Ad - A simple concept -- a molecule with so many possible new uses it acts like a chameleon -- running in the nation's premier manufacturing chemical publication , got "the phone ringing off the hook."
     
     
   

 

 
 
     
 
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