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    Troy's chemicals perform regardless of the substrate.
     
   
     
   
 
 
 
Client
Troy Corporation - chemical additives
Project:
Trade advertising to position new Troy additives for paint and coating systems.
Challenge:
Convince chemists that Troy additives improve the efficasy of coating systems.
Solution:
By showing extreme case scenarios of poor substrate preparation juxtaposed with exaggerated results, chemists were drawn to a solution that couldn't otherwise be demonstrated.
     
     
   

 

 
 
     
 
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