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    Samsung CCTV advertising goes beyond brand; exploits technical innovations.
     
   
     
   
 
 
 
Client
Samsung - CCTV security products
Project:
Position Samsung CCTV products as the premier electronic camera for security.
Challenge:
Differentiate Samsung CCTV products form those of other entities operating under the Samsung name and the myriad manufactures of electronic camera security products.
Solution:
Through the delivery of targeted print messages linked to an interactive gateway that demonstrate the featured technology while providing all other relevant support, i.e., press, product catalog, customer services and distribution sources, the uniqueness of the product line is successfully differentiated.
     
     
   

 

 
 
     
 
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