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    Advertising shows "resolutionary" Samsung cameras as "pix-elated".
     
   
     
   
"Pix-elated" and "Resolutionary" are the fighting words that typify this campaign
 
 
 
Client
Samsung - Digital Cameras
Project:
Showcase new line to cameras to retail establishments to generate interest before launch of products.
Challenge:
Digital cameras are a vast array of features, each one a selling gem in its own right. How do you lead with one feature and supersede the rest?
Solution:
Communicate uniqueness of camera by conceptually featuring one attribute at a time.
     
     
   

 

 
 
     
 
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