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    Unified campaign across all product lines gives ISP strong presents in vertical segments.
     
   
     
   
Template driven, corporate-wide ads provide continuity in the way divisions present themselves
 
 
 
Client
International Specialty Products (ISP) - chemical additives
Project:
Centralize the look of the company's advertising for a better return on investment by the corporate whole.
Challenge:
Capitalize on corporate awareness to pre-sell the many chemical application that ISP brings to market.
Solution:
Introduce a grid system to bring commonality and corporate identity to the company's various operating units.
     
     
   

 

 
 
     
 
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