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    12/20/1999
    Effective approaches for Intellisource and Mitsubishi Gas Chemical Company catch eyes of the marketing industry.
     
   
WOW! is the honor bestowed us by the League of Advertising Agencies for excellence in our mixed integrated campaign for Intellisource, the IT company used by NASA and other government agencies.

Pushing Intellisource forward into the private business sector, we launched a dedicated IntellisourceIT.com promotional web site, supported by a combination of traditional direct mail and "rich media" Internet direct mail, with banner advertising on the Internet.

VAMCOM was presented with a first annual WOW award at a dinner on November 9. The awards are named WOW because the judges' test for a successful entry is that when you see it, you are likely to say "WOW." After all, this is advertising!

In another arena, where readers are the judges, our full-color print ad in Packaging World for Mitsubishi Gas Chemical Company's amazing, impervious flexible packaging for the food industry came up a solid winner in the September '99 Readex Message Impact Study.

The ad features a thick red steak sealed in Nylon-MXD6, the food packaging of the future. Reader comments include "This is a revolutionary technique that will improve the value of life." On a less serious note, one reader wrote, "Makes me want steak!"

Makes us hungry to do more award-winning advertising that really works! If you want marketing that impacts decision-makers, simply call Chris Marston, our director of marketing services, or e-mail chris@vamcom.com.

NYLON-MXD6 AD (JPG Format - 133Kb)
NYLON-MXD6 AD (Adobe Acrobat Format - 318Kb)
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