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    10/14/1999
    Digital branding sets the stage for sales.
     
   
Imagine you're a sales person about to make a cold call. Now imagine you're confident, because you know that your contact has already seen your logo, products and/or services. Imagine that contact is practically sold before you even make your first phone call. Pow!

That's the power of digital branding. It's one of the many ways we rethink traditional marketing tools so they are seamlessly integrated into a full online marketing venue.

Take the case of one of our clients, a technology services company. Their sales staff needed a way to break into a new market sector. To help, we gave them a new "rich media" contact tool. Instead of normal e-mail, digitally branded messages that featured a header and a footer - both showing the company logo and color scheme - were delivered to a group of potential new customers.

The result? When each sales person followed up with a phone call, the potential customer was already familiar with details of the company, making it much easier for the sales staff to assert their presence in this new market sector.

To find out more about how we can make digital branding and many other electronic sales tools work for you, contact Chris Marston, director of marketing services: chris@vamcom.com.
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