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    3/10/1999
    Packaging for Profits
     
   
When Panasonic wanted to propel its hearing aid battery sales, they turned to the designers at VAMCOM.

Packaging is very competitive and you only have a split second to visually grab the consumer and draw them toward your product over a competitors. Panasonic needed hearing aid packaging to grab consumer attention. Our solution: Larger lettering to appeal to an older audience and a stronger presentation of the Panasonic name.

Another design challenge VAMCOM had to overcome was improved ease of use. Small batteries can be difficult to handle and remove from the packaging, so the design had to accommodate use as well.

Panasonic's largest retail customer was inspired by new design and, encouraged them to change all of the old packaging to the new design.

Panasonic Hearing Aid Packaging (Adobe Acrobat Format- 44KB)
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