Would you ever ignore voice mail messages left at your company that came as responses to a published number created to handle inquiries from sales prospects? Then why do so many companies ignore or respond very slowly to e-mail inquiries.
More and more companies are publishing e-mail addresses to handle inquires without considering standards for response time. Users of e-mail are looking for the same rapid response time as a phone inquiry, if not faster.
Delayed response time leaves consumers with a negative perception of how important customer service is to the company. Remember to treat e-mail inquires as urgently as phone mail or you will be left behind. For more ideas on how you can improve customer service e-mail Jess Gregory at jess@vamcom.com
