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    10/6/1998
    VAMCOM to Help Launch Panasonic Industrial Alkaline & Specialty Products Group
     
   
Panasonic Industrial Company has formed a special group to focus on the vast U.S. industrial battery distribution market and VAMCOM & Partners has been named Agency-of-Record to help develop and implement a marketing strategy.

As part of its goal is to become the one-stop resource for the industrial market, Panasonic has adopted a new slogan developed by VAMCOM, "It's All The Power You'll Ever Need", to tell the whole story. VAMCOM has also readied a new product brochure and an advertising campaign set for an early Fall launch.

Targeting three industrial distributor segments - commercial, industrial and government - the new Panasonic Industrial Alkaline & Specialty Products Group will promote a diversified industrial product line under one umbrella. Panasonic will offer a complete industrial line-up of alkaline, sealed lead acid, and carbon zinc batteries and chargers, and flashlights specifically manufactured for the professional/industrial level.
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