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    10/6/1998
    Reheis Inc. Appoints VAMCOM as its Integrated-Marketing Communications Partner
     
   
The worldwide leader in the production of antiperspirant actives, Reheis, has named VAMCOM & Partners as its agency-of-record. VAMCOM's first action is to maximize the return on investment from the International Federation of Societies of Cosmetic Chemists Congress in Cannes, France. Reheis will be featuring six new high efficacy, low residue, and optically clear products for antiperspirants and deodorants.

VAMCOM is charged with all pre-show publicity including press interviews, feature article development, and product releases. This includes editorial contact with all publication editors contributing to the show and securing editorial coverage in editions published in conjunction with the show.

Going forward, VAMCOM will be hosting and maintaining the Reheis website, while developing new advertising and public relations strategies for its markets outreach. Besides antiperspirant actives these include: supplying vaccine adjuvants to the biomedical and veterinary industries; a full line of acid neutralizers used in the manufacture of plastics and synthetic polymers; supplying Potassium Chloride to food and pharmaceutical manufacturers, and supplying antacid actives to the over-the-counter pharmaceutical industry.
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