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    6/6/1998
    Getting Them in the Door with Your Meta Tag Strategy
     
   
Once the design is underway, many of our clients ask us: "How can we bring people to our site?"

Did you ever stop to wonder why some web sites appear at the top of the column, and others appear 100 items further down the listings, when you do a search? The secret is Meta Tags and their affiliated segments, a collection of words that you put "behind the scenes" on your internet site.

Search engines check these words as an aide to sorting and indexing your site. To assure that people search out your site first, you should list your products and your product categories in the Meta Tags keywords section. We advise putting leading competitorís names and competing product names in there too. That way, if a browsing customer types in the competitorís name, its likely that theyíll see your site listed as the next item!
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