VAMCOM is Appointed Interactive-Media-Agency-of-Record by Satisfying Panasonic’s Demand for a Fast-Loading Design
Parsippany, NJ, June 4, 1998 -- Following a shoot-out with some of the fastest web guns in the east, VAMCOM Interactive Media has been selected as the agency of record for Panasonic Corporate Enterprises Company, a division of Matsushita Electric Corporation of America (MECA).
The appointment came as a result of a competition with several agencies asked to submit their design solutions based on specific proposal guidelines. These guidelines stressed creativity and loading speed.
Mitch Speers, Manager, Panasonic Interactive Media Services Group stated, "We wanted this kind of speed, simplicity and functionality to be the foundation of our website."
VAMCOM’s design will provide visitors to the individual sites for the different business units of Panasonic with a sense of structure, while providing a strong overall brand presence for the company.
According to Gabriella Tiseo, VAMCOM’s account executive for Panasonic, "Our assignment was to develop a dynamic design for MECA that would serve the needs of Matsushita and Panasonic not only today, but in the future. The design we developed is user friendly and fast loading."
VAMCOM Interactive Media is a specialized unit of VAMCOM & Partners that employs the latest digital and multimedia technologies to provide clients with efficient marketing support tools that are cost-effective and often at the leading edge of interactive design. The parent company is a full-service advertising agency specializing in integrated and relationship-based marketing communications. Among VAMCOM’s clients are BASF, Engelhard, Hoechst, and Panasonic.