Vamcom Named Agency of Record for Electronic Concepts, Inc.
Parsippany, NJ -- Vamcom Advertising has been named advertising agency of record for Electronic Concepts, Inc., the pre-eminent manufacturer of film capacitors in the US and the EU.
The national marketing assignment includes corporate advertising in the electronics industry media and development of an interactive online program. Marketing strategy development and execution of an integrated advertising, public relations and sales promotion program are all part of Vamcom’s charge. Tactics include the creation of an identity system, corporate positioning and messaging, and development of a marketing-focused website.
Electronic Concepts is a major supplier in such high technology areas as avionics, medical electronics, general instrumentation and telecommunications with manufacturing facilities in Eatontown, NJ and Galway, Ireland.
In part, the assignment was won because of the agency’s experience in representing manufacturers of electronic components, particularly Vamcom’s prior handling of Panasonic Industrial Company’s capacitor business unit.
Based in Parsippany, New Jersey, Vamcom Advertising’s core competencies are branding, interactive marketing, and the development and implementation of advertising strategies. As a full-service marketing and advertising agency, working for American, European, Middle Eastern and Asian clients, our company is in the business of delivering tangible results targeted for enterprise growth.