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    6/26/2005
    Vamcom Selected to Market Pembroke North Luxury Condominiums on Philadelphia's Main Line
     
   
Philadelphia, PA - Vamcom has been appointed to market a unique and precedent breaking residential condominium project in Wayne, a community in the center of the Main Line in Radnor Township, Pennsylvania. Vamcom's assignment includes the marketing of the properties as well as community relations.

Developer Alan Razak assigned the architectural project to the internationally recognized firm of Venturi, Scott Brown & Associates (VSBA) and charged them with designing an environmentally responsible and healthy place to live. The buildings are contemporary, and yet have a flavor of the old Wayne Iron Works which stood on part of the site.

Pembroke North will be the first multi-family residential buildings in the Philadelphia area to earn LEED – Leadership in Energy and Environmental Design – Certification. The certification is granted by The U.S. Green Building Council, the nation’s foremost coalition of leaders from across the building industry working to promote buildings that offer high efficiency performance, are healthy to live in, and (in this case especially) prudently utilize every inch of space on the site.

Marketing strategy development and execution of an integrated, multi-media advertising, public relations and sales promotion program are all part of Vamcom’s direct responsibility. Tactics include the creation of an identity system, product positioning and messaging, and development of a marketing-focused website.

For more information contact:

Alex Vella
908-879-0888 ext 103
apv@vamcom.com
Vamcom Advertising
PO Box 729
Chester, NJ07930

 
 
     
 
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