Vamcom Delivers Successful Interactive Campaign for Ames Rubber
Parsippany, NJ - Vamcom delivers a successful interactive campaign for Ames Rubber Corporation anchored around the Design Solutions Center which Vamcom designed to provide industrial design engineers with immediate and relevant information through Ames’ website. The Design Solutions Center is an interface where Ames can gather information on project requirements, project type and timeline so that an Ames representative can quickly help designers meet their goals.
To support the development of this section of the website, Vamcom placed an interactive advertisement within Design News’ email newsletter. The basis of this strategy was to develop a two-pronged marketing approach which would drive traffic to Ames’ website while immediately delivering content that was directly relevant to the user.
The promotion resulted in a response rate of nearly three times the average for interactive direct mail and received more clicks than the majority of the other advertising and editorial content in Design News’ email newsletter.
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