You’ve spent a lot of money on the booth design, travel, giveaways, event registration, hotel rooms… but what if no one stops by your booth?
An important, but often-neglected part of tradeshow planning is the pre-show promotion. A pre-show mailer sent to a tradeshow’s attendee mailing list can significantly boost tradeshow booth traffic, often making the key difference in a tradeshow’s success.
When you factor in the overall costs invested in a tradeshow, the cost of promoting your company’s involvement with the show compared to the benefits derived makes it money well spent.
For more information contact:
973-503-1919ext. 123 StuBodow@vamcom.com
PO Box 729