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    4/24/2002
    Web Gateways can help tie your promotions together
     
   
Your company’s latest advertising campaign is just about ready to launch. You’ve spared no expense this time: rich photography… four-color process… new product logo. But when the ad directs prospects to your website to request a Free Information Kit, will the prospects think they’ve gone to the wrong place?

A common challenge with sending prospects to a corporate website from direct marketing promotions is that the site experience may not match that of the promotion. With most corporate websites there are creative restrictions; you are limited to select colors, images, fonts, etc. Web Gateways, or Microsites—small websites with their own unique URLs that are used to provide information about and/or promote products or services—help solve that problem. Because they are not part of a corporate website structure, these sites are not limited in format or style and can more effectively recreate the original promotion’s intended experience, thus increasing the promotion’s overall effectiveness.
For more information contact:

Stu Bodow
973-503-1919ext. 123
StuBodow@vamcom.com
Vamcom Advertising
PO Box 729
Chester, NJ07930

 
 
     
 
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