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    2/27/2001
    Relationship Management for customer acquisition
     
   
Customer Relationship Management (CRM) systems are credited with being the #1 tool for new customer acquisition, according to the membership of the Strategic Account Marketing Association. Interestingly, you don't have to go beyond your company's website to implement a new customer acquisition program.

Unfortunately, chances are that if your website is more than a year old, it is not much different than your corporate brochure -- a static communication to be seen once and then forgotten.

That's where VAMCOM comes into the picture, "retrofitting" your current website into a dynamic new customer acquisition and eCommerce workhorse. Best of all, once implemented, the content of a database-driven site can be maintained in-house and reflect cost savings.

Whether websites, intranets, or extranets, successful implementation requires a whole lot of eCommerce skills, online marketing ideas and offline advertising savvy… the very qualities that our experiences have taught us.

For a demonstration of one of VAMCOM’s CRM programs see our eGreeting Cards program which was developed with the express objective of collecting opt-in eMail addresses: http://209.125.208.29/postcard/postcard2.asp

For a demo of a data-driven website see:
www.securitysource.net
For more information contact:

Jess Gregory
973-503-1919 ext. 102
jess@vamcom.com
Vamcom Advertising
PO Box 729
Chester, NJ07930

 
 
     
 
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